1. Facilitate start-ups and to attract and expand businesses and projects from the sector to the Region.
2. Promote innovation in the different tourism sub-sectors - the Madrid Region as a national / international reference in tourism.
3. Provide a forum and a single voice in planning and developing actions to improve and promote the global competitiveness of companies and actors working in Madrid, by:
> Carrying out research and study projects
> Promoting public-private cooperation
> Identifying business opportunities
4. Support the internationalization of the sector by encouraging transregional cooperation and spearheading European projects promoting tourism
5. Develop, attract and retain skilled professionals with the support of educational institutions